Nugenstyle | Privacy Policy for Agricultural B2B Marketplace

Effective for Nugenstyle, your online B2B marketplace connecting buyers and suppliers of agricultural products.

At Nugenstyle, we are committed to protecting the privacy and security of your business information and the personal data of your representatives. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you access or use our Platform services.

1. Collection and Use of Business & Personal Information

When your business utilizes Nugenstyle's services, we collect information necessary to facilitate B2B agricultural trade, enhance your operational efficiency, and provide dedicated support. While providing certain information is voluntary, some Platform functionalities, such as initiating transactions, connecting with partners, or accessing specific services, may require it. We collect only what is essential and use your information strictly in accordance with this policy.

2. What Information We Collect

When your business registers an account, lists products, submits procurement requests, or communicates with us, we may collect the following:

• Business Information:
  • Company/Entity Name, Registration Details (e.g., GSTIN, PAN)
  • Business Address (Registered and Operating)
  • Industry & Product Focus (e.g., specific agricultural commodities)
• Contact Person Information:
  • Full Name, Title, and Role
  • Phone Number(s)
  • Email Address(es)
• Transaction & Financial Information:
  • Details of bids, offers, orders, and historical transactions on the Platform
  • Payment method details (processed securely through third-party financial service providers; Nugenstyle does not store sensitive card data directly)
  • Banking information required for B2B payments (e.g., bank name, account number, IFSC code – for payment facilitation purposes only)
• Other Information:
  • Business preferences, product interests, or specific agricultural requirements
  • Any information shared during customer support interactions or feedback submissions.

3. How We Use Your Information

We use the collected information for the following purposes related to our B2B marketplace:

• Transaction Facilitation: To process your agricultural product transactions, match buyers with suppliers, and manage order fulfillment.
• Platform Operations: To operate, maintain, and improve the functionality of the Nugenstyle Platform, including user account management.
• Communication: To send essential transaction-related notifications (e.g., order confirmations, status updates), platform alerts, and relevant service announcements.
• Business Insights: To analyze market trends, understand user behavior, and provide aggregated insights to optimize our services and market relevance.
• Targeted Opportunities: To inform your business about relevant agricultural product listings, new suppliers/buyers, and exclusive opportunities that align with your stated interests (you can manage communication preferences).
• Security & Compliance: To verify identities, prevent fraudulent activities, ensure compliance with applicable laws and regulations governing agricultural trade, and maintain platform integrity.
• Customer Support: To provide assistance, resolve issues, and respond to your inquiries.

4. Non-Personal & Aggregated Information

We also collect data that does not directly identify your business or its representatives. This includes:

• Device type, browser information, and operating system
• Geographic location (at a city/region level) and time zone
• Referring website or application
• Platform interaction behavior (e.g., pages viewed, clicks, time spent on listings)

This non-personal data helps us analyze broad platform usage, improve performance, optimize user experience, and understand the popularity of various agricultural products or features.

5. Cookies and Similar Technologies

We utilize cookies, pixel tags, and similar technologies to:

• Remember your business preferences and login status.
• Analyze Platform traffic and user engagement patterns.
• Personalize product recommendations and display relevant opportunities.

You can manage cookie preferences through your browser settings. Where applicable by law, data collected via these technologies that can identify a specific individual or business representative will be treated as personal data.

6. Information Disclosure

We may disclose your information in the following contexts relevant to a B2B marketplace:

• To Facilitate Transactions: To the direct counter-party (buyer or supplier) involved in a confirmed transaction on the Platform, to enable communication and logistics.
• To Service Providers: With trusted third-party partners who perform services on our behalf, such as payment gateways, logistics providers, cloud hosting, and analytics services. We ensure all partners adhere to strict data protection standards.
• For Business Transfers: In the event of a merger, acquisition, sale of assets, or other business restructuring, your information may be transferred as part of the assets.
• For Legal Compliance: When required by law, court order, or governmental request, or to protect the rights, property, or safety of Nugenstyle, our users, or others.
• Fraud Prevention: To detect and prevent fraud, unauthorized access, or other illegal activities.

7. Data Security

Your business's privacy and data security are paramount. Nugenstyle implements robust technical and organizational measures, including encryption (such as TLS) for data in transit and restricted-access systems with physical and digital safeguards for data at rest. Sensitive information, such as passwords, is stored in encrypted formats. We regularly review and update our security protocols to protect against unauthorized access, disclosure, alteration, or destruction of information.

8. Your Privacy Rights

As a business representative, you or your authorized personnel may:

• Request to access, update, or correct the business and personal information associated with your account.
• Opt out of promotional business communications at any time.
• Contact us for any privacy-related inquiries, concerns, or complaints.

We aim to respond to all legitimate privacy requests promptly and in compliance with applicable data protection laws.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, data handling practices, or legal requirements. We will notify you of any material changes by posting the updated policy on our Platform and, where appropriate, through direct communication. Your continued use of Nugenstyle services after the posting of any revised policy indicates your acceptance of the updated terms.

Contact Us

For any questions or concerns related to this Privacy Policy or your data on our Platform, please contact us:

• 📧 Email: [email protected]
• 📞 Phone: +91 86605 27800 (Monday–Friday, 10 AM – 6 PM)
• 🏠 Address: 5th Block, KHB Colony, 5th Block, Koramangala, Bengaluru, Karnataka, India